Whether you are looking to sell to your existing leads through email marketing or looking for new clients as a real estate agent, the first step is to create an effective landing page.
A landing page is the webpage that your audience lands on and trades their email address for your free guide or listing package.
Once you have their email address, you can provide value, build trust and provide recommended listings.
But how do you make a successful landing page?
Here are my top 7 tips for creating an effective real estate landing page!
Grab Their Attention
Ensure the wording you use on your opt-in page grabs the readers attention but isn’t to be gimmicky.
Here are some Headline Examples:
DON’T – Do you want to move?
DO – Do You Want To Say Goodbye To Your Starter Home For Good?
DON’T – We will help you find a new house…
DO – Don’t Even Think About Paying High Commissions Without Discovering The Secrets This Revolutionary Guide Reveals!
DON’T – Promise to sell your house in 2 Days!
It’s ok to grab someone’s attention, but it’s not ok to make guarantees or promises that are impossible.
Offer Something Your Audience Wants
As part of your opt-in page, you must provide a “freebie” that provides a huge amount of value! I can’t stress this enough, over provide value!
This freebie is called a “Lead Magnet” and will be the reason why people opt into your email list.
Gone are the days where people will join an email list just because you ask them too. Think about it; you are already providing all your free tips on Social media. Why would they opt into your email list to get the same tips?
You need to offer them something of value that they can’t get anywhere else!
Here are some lead magnet examples for Real Estate Agents:
- Real Estate Market Analysis
- List of Foreclosed Properties
- Guide to Selling a Home
- List of Homes
Again, these are just examples, but you should make something unique and introduce you and your offering.
Pick a Good Color Palette
Ensure that you pick a color scheme that is easy on the eyes has a bold component, and fits your personality.
If you’re offering buyers guide lead magnet, you will want to avoid a neon color scheme. Unless that matches your personality and the customer that you are trying to reach, in that case, go for it!
Many great websites out there will help you find color schemes that look great and go well together. Here is one that I have used recently, and it has a good selection of eye-pleasing combinations!
Simple is Better
When it comes to an opt-in page for the real estate industry, simple is better. Save the long descriptions, testimonials, detailed surveys, and photo gallery for the sales page.
The opt-in page for a free lead magnet should be simple and only include 3 to 4 sections.
- Header – This should include your logo and only your logo. This will help build trust. If they are following you, they should know your logo. They are more likely to opt-in if they are familiar with who is offering this.
- Opt-In Headline and Form – Most of your effort will go here.
- Sample Listings and Descriptions – Some lead magnets require a quick description of what is included and how it will benefit your audience. For example, if you offer a listing of homes or foreclosures, you should include some sample listings on your landing page.
- Footer – This is only important from a technical and compliance perspective. You should always include a link at the bottom to your Terms and Conditions and Your Privacy page. Certain states/countries also require other items, so check your local regulations.
Anything beyond this is excessive for an opt-in page, at least your first attempt at an opt-in page.
Please note, you should pay attention to the feedback you receive if you have many people asking you the same question before they opt-in. Then, you should include the details of that answer in the third section.
Include A Call To Action
There are so many opt-in pages or websites out there trying to sell something, but they don’t actually ask the buyer to buy the product.
What is the point of hyping up your lead magnet or product if you don’t ask them to center their email and click the button? This is called a “Call to Action.”
It can be as simple as “Enter your email, and we will send it right over.”
Sounds simple right?
But it is often missed, and the reason people aren’t having success.
Don’t Ask For Too Much
On an opt-in page, all you really need is their email address. That’s it!
You don’t need their phone number, address, firstborn son…. If you ask for all of that, your rate of success will drop drastically.
Start by only asking for their email address. You can test asking for their FIRST NAME, but that’s it.
The name of the game is to get their email address, so you can build a relationship and provide value. You can get that information later in your sales page.
You Need Too Test
So many people assume their first version of the landing page is going to be a winner. This is not the approach that you want to take because you’ll be wrong.
Think about when you first thought about becoming a real estate agent…. Were you able to create the perfect listing for your client or identify the right now for a buyer the first time?
The answer is no. You needed to test different layouts, feature listings, and wording, and then you made tweaks. You did more research… Tested and ended up doing more tweaks to the listing…
In the end, you came up with the perfect formula for your client. Opt-in pages need to follow the same approach.
There are some funnels that I’ve created years ago and am still tweaking and testing today. So come into this process expecting to make adjustments and continue to test.
Real Estate Landing Page Template
Here is an example of a simple landing page for Real Estate agents and a walkthrough on how we created it!
Download the sample Real Estate Landing Page template: http://warriorlionlink.com/realestate
Summary – Real Estate Landing Page
Making a successful landing page and funnel aren’t as simple as putting a form onto a page, but if you follow the tips that I laid out, it’ll help make the process easier for you.
The best thing for you to do is to get something out there, walk through these steps and publish your landing page.
Once it’s up and you have a solid baseline. Tweak it and continue testing until it’s the perfect funnel for your audience.
If this sounds like too much work for you and you would prefer to focus on your clients, let us know, and we will be happy to help! We provide a full-service plan that will help you create the perfect landing page for you. This way, you can focus on your message, and we can focus on help you monetize that message!