What is Lead Magnet

What is a Lead Magnet

Having a lead magnet is a critical piece for any businesses’ digital marketing strategy.  It is the perfect item to help attract new customers, but we are often asked, what is a lead magnet?

A lead magnet is a digital product that you will give to potential customers for their email address on a landing page.  This lead magnet can be a guide, checklist, walkthrough video, or any other kind of information product.

Typically it’s a shorter item, but it must provide value.

Giving them something of value will build trust and establish you as an authority in your field.  Once you start growing your email list, it will become a second form of traffic for your to market with.

How do I Create a Lead Magnet?

Your niche and customer avatar will help you determine the best lead magnet for your business.  Now that you are also posting content, it will help you identify the best topics.

One other thing you can do if you have an audience is simplify ask them!

But make sure that you are asking them the right way.  Focus on problems that they have and make your lead magnet a solution for those problems.

Create Your Own

Take the time to listen to what your ideal customers are looking for.  Once you know, so working on making it a reality by creating it on your own.  Or, at the very least, work with someone to have it created to match your customers’ needs.

This takes time to do, but often is the best option for a lead magnet

Lead Magnet Creation Service

If you don’t have the time to create your own, you can hire a lead magnet creation service like ours to work with you to create the perfect lead magnet.

Use a PLR

Also known as Private Label Rights (PLR), these are prewritten ebooks and other digital products that you can buy the rights to redistribute the product.

These can be an excellent starting point if you don’t have your own lead magnet already created.  But make sure you take a close look at the rights you are purchasing.  Some PLRs don’t allow you to edit or give them away for free.  They will prevent you from using them as your own lead magnet.

Once you find one that works for you and you have the correct rights, too, you will want to customize it to fit your business.

Types of Lead Magnets

There are several different types of lead magnets that you can create for your business.  Below are a few possible options.

High-Level Ebook

This used to be one of the most popular options, but it isn’t one I would recommend anymore.  It’s too easy to make this ebook too long, and a lot of times, people won’t read it.

So if you do make an email as your lead magnet, keep it high level and easy to read.  You should provide as much value as possible, but save the details for your actual product.


This is becoming the favorite option, more and more nowadays.  You can create a 5 step checklist to stay on the Keto diet on Thanksgiving or 7 things that will help you sell your house for more.

These checklists are easy to create, can be adjusted to target different audiences, and are more appealing to most people.


If you are offering an info product, creating a simple framework that leads into your product is a perfect lead magnet.  This is where you present your training product at the highest level.  Just enough information to provide value, but if they want the blueprint on how to do it, they need to purchase your product.

For example, you can over a proven Facebook ads framework if you are a social media marketing agency selling Facebook ads training.

Free Training

Take the framework one step forward by offering the entry training or the high-level walkthrough of the training video framework.  This works really well to get people interested in high ticket items or mastermind groups.

Trial Version (Software)

This approach has been around forever. You know the people that stand outside of their restaurants, offering a free sample of their food or the free version of the software with limited access.  Trial versions don’t work for all niches, but they work really well in the software niche.

Many More

There are a lot of other options out there that are very niche specific.  Please do your research to see what your competitors are going through and over a better version of it!

Lead Magnet Tips

When it comes down to making your lead magnet, the most important thing is to listen to your ideal customers.  They will design both your lead magnet and your future products if you pay attention to what they need.

Here are a few other tips that will help you.

Keep It High Level

I mentioned this before but wanted to repeat it.  Keep your lead magnet at a high level.  Provide value and make it worth their time, but you don’t want to make this too detailed for several reasons.

  • You don’t want to overload them with too much information.
  • It should be designed as a lead into your primary product.

Relate it To Your Product

This should be the intro to the product you offer.  So if you offer a meal plan or cookbook, your lead magnet could be a beginner’s guide to your diet.  It helps them become familiar with it and want to either learn more or get started asap.

Include Links to your Product

Don’t be afraid to include links to your products within the lead magnet.  If someone takes the time to review it, they are more than likely interested and will be looking for more information on the topic.  So make it as easy as possible for them to take the next step with you.

Just don’t be spammy and don’t be too salesy.

Lead Magnet Summary

Your lead magnet should be the intro that your potential customer had to your company.  So make sure it’s a good reflection on you.  Provide value and help point them in the direction to solve their problems.

We hope this helped you get started. If you need any help creating your lead magnet or need someone to do it for you, we help!  Just click the banner below, and we can set up a free strategy session to discuss.  Have a great day!


Warrior Lion Media is a premium funnel building and email marketing service for health and fitness professionals. We are helping health and fitness professionals build, grow and monetize their brands through online sales funnels.

Recent Posts