Why Is Content Creation Important?

Why is Content Creation Important

There are two ways to make money online through paid traffic or organic traffic.  The best way to get organic traffic is by creating content.  How do you make money creating content?

The key to making money by creating content is to post valuable material consistently.  The content can be through written articles, videos, audio, or social media posts.  Over time, these videos and articles will drive enough organic traffic to your sales funnel and help you earn more revenue.

This article will show you how to create organic traffic through consistent content.

Create Content Consistently

It doesn’t matter if you are a new company or an established company. You need to create content and value consistently to grow.

Assuming that you are a new business, you should focus on one of the types of content, master it, then add another time to your daily routine.

There is not one that is better than all of the others.  But depending on your niche, there may be a few that work better for your ideal customer.

For example:

  • Suppose your niche is teaching golf. YouTube videos will provide a lot more value than a Podcast.
  • If your ideal customer has a long commute to work, podcasts may be a better option than blogging or YouTube.
  • And so on.

This is why creating your customer Avatar is so critical for setting you up for success!

These are the 4 main types of content. Within the 4, there is a lot of options.  So start with the best one for your potential clients and your business.


On average, across all niches, video is the best form of content.  You can provide the most value in a shorter amount of time but showing examples and walkthroughs.  It can also create the highest level of entertainment value to keep visitors attention.

Having said that, there are still a lot of niches that are not creating a lot of content through video.  It can be time-consuming to edit a video, and in a lot of cases, most people are afraid to put themselves out there like that.  But if you create videos consistently, you can gain organic traffic faster than any other form of content.

Locations for video content:  YouTube, Twitch, Facebook, and other streaming locations


Blogging is the oldest form of online content creation and is the easiest to do.  Unfortunately, that makes it the most competitive area for new businesses to gain a following.

If your customer prefers reading, creating your own blog or writing articles on sites like Medium may be the best good for you.  Worst case, we recommend blogging in parallel with your other content method since it will take time to gain traction, but once you do, it’s worth the effort.

Locations for written content: Create Your Own Blog and Blogging Sites Like; Medium, Reddit, and Blogger.

Audio Only

Creating audio content is the least competitive form of content, but it’s not relevant in all niches.  If you happen to be in a niche where your potential customers drive a lot or like to listen while doing other tasks like cleaning and mowing, it is a great option for you.

The key to audio content is keeping it consistent and having decent quality audio.  Some podcasters use their smartphone to record quick 10 minute audios, add their intro and outro, and are done.  It takes them 15-20 minutes to create their content each day, and they have a solid organic following since they do it every day.

Locations for audio content: Podcasting and Spotify

Social Media

Utilizing a social media platform has become a viable option when it comes to creating content.  People have built successful businesses by solely posting content on TikTok or Instagram.  Depending on your audience, this could be the perfect option for you!

So if your ideal client uses social media, it may be the best solution for you in your business.  We typically use social media as a complement to our other content platforms.

Locations for social content: Instagram, Twitter, TikTok, and Facebook

By creating consistent content, you will grow an audience organically.  It will help you find your voice and reputation in the niche you are focusing on.  So once you’re are ready to launch your sales funnel.  You will have a warm audience to launch it too!

Tips for Creating Content:

Provide Value – Many people want to sell, sell, sell in every article, video, or post, but you don’t want to do that.  It’s ok to have a call to action at the end of every piece of content.  It would be best to provide as much value as possible to build a relationship and trust with your potential audience.

Create in Batches – It’s much easier to plan and create content in batches of one or two weeks at a time.  Business with content machines like to do is, record a batch of videos one day, edit the next day and schedule them the following today.  This helps spread the work over a few days, but you can prepare a lot at once.

Be Consistent – Posting once a month or sporadically won’t work when building your audience.  Posting regularly, 3 to 5 days a week (daily on social), is critical for building organic traffic.

Be Patient – Organic traffic is a slow process, so don’t expect to get a lot of traffic on 1, 10, 25 posts.  It could take up to a year of consistent posting unless you are lucky enough to get a viral post.

Creating Content Summary

The organic traffic that valuable content can provide is priceless for any business.  It will take a lot of work over a significate amount of time, but once it’s out there, it’s an evergreen traffic source for you and your business.

If you want to monetize the organic traffic, make sure that you have a call to action to your sales funnel in every piece of content.  If you don’t have a sales funnel, let us know, and we will be happy to help you create the perfect funnel for your business.


Warrior Lion Media is a premium funnel building and email marketing service for health and fitness professionals. We are helping health and fitness professionals build, grow and monetize their brands through online sales funnels.

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