SEO has been a buzz work with digital marketing for many years now, but do you know why SEO is Important for Your Online Success?
SEO (Search Engine Optimization) traffic is the best source of free organic traffic for any marketing online business. When done correctly, the business website will be on page one of Google for many keywords. The better your business’s SEO strategy is, the more traffic will visit your website.
Most visitors to Google or Bing won’t scroll down past the first three options on their search’s first page. So your SEO goal is to be number one on the first page to get as much traffic as possible.
Why is SEO Traffic So Good?
There are many traffic sources available online from paid traffic, social media, solo ads, and so on. But three key reasons make SEO traffic one of the best options.
Typically, when you think of SEO traffic, most people focus on Google for a good reason. Google averages 63,000 searches per ONE SECOND! That’s 3.8 million searches per minute and 228 million searches per hour. That is an incredible amount of traffic every day.
That’s just from Google alone. There are also other search engines like Bing, Yahoo, and DuckDuckGo that also allow you to get visitors with SEO.
The potential volume alone makes SEO traffic one of the top options.
If you know what you are doing, SEO traffic can be FREE! Can you imagine getting thousands of visitors to your website or landing page each month without spending a dime?
Realistically, you will either have to hire someone to focus on your SEO traffic or work with an agency. So it won’t be completely free. But it’s a lot cheaper than most other options.
With paid traffic or an email blast to someone else’s list, the traffic dries up once you stop paying. If you build your website correctly and implement really good on-page and off-page SEO, you could get a good traffic flow for years to come!
Combine those three benefits to make SEO traffic a very powerful and cheap option!
Challenges of SEO
There is not a perfect type of traffic. All options have their positives and negatives. SEO is no different, with clear hurdles.
Good SEO practices take a long time to rank up to the first page on google and stay there for a long time. You need to take the time to create a lot of quality content, really good backlinks, and your domain needs to mature.
Many shortcuts could give you a short-term boost to page one, but those normally come with some very negative repercussions. You may have to pay a lot of money for those shortcuts. Most of the time, those practices could penalize your website, and your rankings will drop permanently.
The algorithm change has crushed many websites. We are talking about thousands of visitors a day to almost zero visitors within 24 hours. Most of these cases were caused by people trying shortcuts, as we mentioned before.
5 Tips to Improve Your Websites SEO
A lot goes into ranking up your website and getting a good flow of SEO traffic.
Here are 5 tips that you can start implementing today to improve your rankings:
1. Content is King
Really good content, value-driven articles are the most important thing to focus on when it comes to SEO.
Long gone are the days where you could create 300-word articles on your website and jump right to page 1 on google. You now need to focus on providing really good value in your articles. Something that interests your readers and keeps them on your website.
Grammar is also critical. In order for your website to get on page one, it will need proper grammar and punctuation. We have been using Grammarly to help us with this, and it’s been working great!
2. Easy to Read
You will want to make sure that your articles are easy to read with short 2 or 3 sentence paragraphs.
Bullet points and checklists also work really well to keep a reader interested.
If your article seems too tedious to read, your visitor may bounce or leave your pages very quickly, which will have a negative effect on your ranking if it happens too many times.
3. Long-Tail Keywords
If you are new to SEO and looking for the best keywords to rank for, it’s normal to want to push for one-word keywords that have a huge amount of searches.
Keywords like real estate, diet, lose weight, and other short keywords that fit your business.
The challenge with these is that there are many established websites that are also fighting for these keywords. So there is a VERY low chance you will ever make it to page one for these keywords.
As a small business owner, you should focus on long-tail keywords. The volume of searches is a lot lower with these, but there is a low a lot less competition. So it will be easier to rank for the long-tail keywords.
4. Quality Backlinks
Unfortunately, backlinks have received a bad reputation over the years as being very low quality and spammy. These types of links worked awhile ago, but with the algorithm changes over the years, these spammy backlinks have an extremely negative effect on your websites.
So never buy cheap links on websites like Fiverr!
You will want to earn quality backlinks from reputable websites that are relevant to your website. Make sure you are working with someone who knows what they are doing for this, not just a cheap solution.
5. Speed Matters
Website speed has become more and more important with the Google algorithm.
So you will want to do a quick speed test on your website using Google PageSpeed Insights tools to do this. Your goal is to have your score by over 90.
If your score is under 90, you will need to make some of the adjustments that they suggest in the Opportunities and Issues section.
If you are using WordPress for your website, simply changing them and adding a plugin can help a lot!
Summary – Why SEO is Important for Your Online Success?
Since SEO traffic is organic, evergreen, and has a huge amount of potential traffic, this makes it critical to the success of any company! It does that a lot longer to implement than paid traffic, but it’s worth hiring someone or an agency to help you build this out in parallel.
If this sounds like too much work for you and you would prefer to focus on your clients, let us know, and we will be happy to help! We can provide a full-service solution for you. This way, you can focus on your message, and we can help drive traffic to it!